Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic. (Wikipedia)
Does the content available on the website satisfies the customer and the search engine intention both if not then you need to work on the content part of your website. If customers do not read your content then there is a high probability that bounce rate will be higher which will not be a good factor.
SSL Certification Check
A website helps to develop the online presence making it accessible 24*7 across the globe. It provides an ease to customers to access your product & services anytime in, during non - business hours as well. The website remains ON to serve your offerings 24*7
Search engines work on listing and linking. It’s always better and good to prepare your content in such a manner it contains links integrated inside paragraphs helping the user to read more about your work.
Mobile Responsive Design
Mobile centric design of websites should be a top priority before building any web-based product. With the rise of smartphones and high-speed internet users can access the same content over smartphones. Mobile users are increasing rapidly, people like to operate quickly on smartphones.